Hair Secret

Hair Secret wanted a professional, easy-to-use storefront that reflected the brand, showed its products properly and made shopping simple.

It also wanted to grow through partnerships and make it easy for people to promote its products: something simple and reliable for managing partners, tracking their sales and rewarding them properly.

The affiliate apps they had tried were more complicated than the job needed: tracking was not always clear, and running it all took more effort than it should. None of them could credit an order by hand when a customer came through a partner but forgot their code.

A custom storefront, clean, natural and welcoming, in step with what Hair Secret stands for: natural hair care, simplicity and the trust of its customers.

Kickback, our affiliate service, under Hair Secret’s own name: a partner portal at partners.hairsecret.ca and short links at go.hairsecret.ca. Each partner gets a link and a discount code, every order is matched to the right partner, and commissions and payouts are worked out.

When a customer comes through a partner but forgets the code, the order can be credited by hand.

The newsletter moved to Outbox from a self-hosted mailing server that had to be kept running by hand. Every unsubscribe came across with the list, and new signups now arrive from Shopify on their own.

Partners sign in with a link sent to their email, no passwords, and see their clicks, orders and earnings. Hair Secret’s team approves each order before its commission counts.

Partners follow how they are doing without having to ask, so there is far less back and forth, and Hair Secret can see clearly where its orders come from. The programme can grow without adding work for the team.